An Australian Man - An American Mom - And A Bra
The Story Of The yootoo Bra
One sunny spring day an Australian guy (Alan Bloom) walked into my maternity and early motherhood store and started talking about maternity bras. At first, it was a little awkward, but I was intrigued.
Alan’s top–selling bra had just been voted “#1 Maternity Bra” by the readers of Australia’s “Mother & and Baby Magazine” and by and “Cosmo Pregnancy” and he was interested in bringing the same comfort to moms in the U.S. Shortly after our funny first encounter, I began selling the award-winning the bra in my store. It rapidly became my boutique’s number one seller, and my customers kept coming back for more.
At the same time, my husband and I were expecting a new baby which gave me the opportunity to wear the bra myself. I fell in love with this bra essentially because of how comfortable it is, the consistently snug, supportive fit and the styling that allowed me to wear T-shirts and lower cut tops that made helped me feel normal. More than that, for the first time in a while, I felt attractive.
The real secret is in the unique fabric that Alan discovered in a Danish factory specializing in medical compression textiles. It became apparent that this UGrow technology was perfect for the number one problem in nursing bras that moms face: finding a comfortable fit.
We came up with the name yootoo because pregnancy and motherhood isn’t just about your baby, it's about “you too.” All pregnant and nursing moms deserve comfortable, stylish, great fitting clothes too.
I’m also proud that from the outset, we’ve chosen to support a remarkable charity called Every Mother Counts, that helps mothers in the developing world get the basic things they need, like proper nutrition, medical care and transportation – things that we take for granted.
At yootoo, we want to let you be the best mom you can be by taking care of this one detail for you. To do that, we’ll keep innovating: always looking for new products and ways to improve existing ones. Other companies will help you take care of your baby, but you have to take care of “yootoo.”
Love you too.
Mom, Co-Founder and CEO
yootoo creates innovative clothing for pregnant and nursing mothers and supports mothers everywhere
Our commitment to supporting mothers extends beyond just our local communities, though. We partner with Every Mother Counts, which aims to make pregnancy and childbirth safe for mothers all over the world.
Meet the team
Alan thrives on the energy of others and loves working with new products and identifying business opportunities. He trained as an accountant in London before moving to Sydney, Australia, where Alan has sold high-end maternity and baby products and run a successful marketing company for almost 30 years. For Alan, yootoo is all about bringing moms in the U.S. the same great choices he’s already brought to Australia – and helping parents get the most from one of the happiest times in life.
Even before she experienced it firsthand, Tamra loved all things motherhood and baby. Her maternity and infant boutique began as a project during her time at James Madison University and evolved into a go-to spot for moms in all stages of pregnancy and beyond. Tamra truly knows what she’s doing; she grew up helping out with her mother’s in-home daycare of 12 kids and has two small children herself. But whether helping out the steady stream of parents who come to her boutique or sitting in a yootoo board meeting, she aims to increase the level of comfort she believes all women deserve in such a special (and overwhelming!) time.
Although she’s not a mother herself, Jennifer understands that the emotional rollercoaster of motherhood means mothers often put themselves second. She’s glad to be working to give moms some needed comfort and support. At yootoo Jennifer manages day-to-day operations, ensuring things run smoothly, and rolls off brilliantly funny marketing copy ideas with ease. Very importantly, she also safeguards office morale by drawing designer-quality post-it notes for her coworkers and sending out funny animal videos.
Kyle is the guy in the corner with his headphones on, with tunes of metal, classical, hip-hop or EDM leaking out as he tries to recreate a live concert everyday in front of his screens as he designs. Molding experiences through design could be called his passion as he pushes for pixel perfection, with cycling following up closely in second place. With a competitive edge, he couldn’t resist adding “bra designer” next to “craft beer enthusiast” in his repertoire, which he still thinks could be the most unique positions he might ever hold at the same time.